Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, manufactured wooden toys and furniture. The business was not very successful and he struggled to make ends meet in the first 30 years. In 1934, he decided to concentrate on toys and changed the name to LEGO. It’s an abbreviation of «leg godt» which is the Danish word meaning «play well».

In the 1960s, the company began to expand to other Nordic countries. The company designed a smaller brick, ideal for small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This enabled children to build more intricate models.

In the 1970s, Lego began to introduce new features that would help its products differentiate themselves from the competition. They added different faces to the minifigures. This made their characters look more realistic and enabled them to express different expressions and emotions. The Lego Group also added wheels to its bricks, opening the possibility of designing vehicles as well as other machines that move.

The company’s next step was when it introduced dedicated themes — systems within the systems that allowed users to create a specific environment or scenario. This helped the company make its brand more recognizable and helped them draw an audience that was younger. The company also increased its production by opening factories in South Korea and Malaysia.

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